Preparing Your Home for a Successful Sale

Putting a property up for sale is a momentous decision and one that requires serious thought, planning, and preparation. Although demand for Australian homes and apartments is high, it is not always as easy as you think to get the exact figure you want. 

Sometimes, the excitement of a lucrative sale price can cloud the seller’s judgement and lead to a rushed process. However, the good news is that there are many ways to prepare your home for a successful sale.

As experienced real estate agents, we’re here to provide a range of expert tips and tricks. Hopefully, you can use this knowledge to put yourself in a great position and make the entire selling process as stress-free as possible.

Every Situation is Unique

One of the most important things to remember is that, just like the individual seller, every property is unique. From location to size, age, condition, layout, and decor, each property has its own selling points that set it apart from other listings.

This is where the experience of a real estate agent usually comes into play. During the initial appraisal, an agent not only develops a big-picture idea of the property’s value but also identifies aspects that can really capture the attention of buyers, e.g. extra storage space, amenities or outdoor spaces.

The real estate landscape is also constantly shifting and evolving. Remember, trends can also change in an instant, be it the number of homes available in a particular suburb or the average going price for a 2-bedroom apartment. For example, what was once considered to be a less desirable suburb can become one of the most sought-after locations in the city. 

Renovations and Upkeep

Renovations, maintenance, and general upkeep are all ways to make your property more appealing. While some buyers love a good restoration project, others either don’t have the funds or the means to renovate. 

Of course,there’s no rulebook stating that you explicitly have to renovate before selling. However, fixing glaring issues or adding amenities like dishwashers can be quite attractive to buyers. As with anything, people are naturally drawn towards projects that require less time, stress, and effort moving forward. 

Upkeep could mean anything from minor extensions to brand-new flooring. In any case, a little expenditure can set you on a pathway to a quick and stress-free sale. 

Reach Out for Professional Assistance

Even the most savvy and experienced investors still require professional assistance to prepare their property for a successful sale. If you’re about to sell, your first point of contact should be a selling agent, who may either work for or in conjunction with a property management company.

Online Marketing

Online databases such as ‘Domain’ and ‘Realestate.com.au’ are where the vast majority of properties are listed. Unless you’re pursuing an off-market sale, online marketing will be incredibly important to achieving a successful result. 

1. Clearly Present Key Information 

As they search for their dream home, potential buyers often browse countless listings. At this point, they need to be able to access all of the key information instantly. Some of the key info they’ll be after includes:

Inspection Times: Buyers value convenience and clarity. Listing inspection times upfront helps potential buyers plan their visits and indicates transparency on the seller’s part.

Method of Sale: Whether it’s an auction, private treaty, or expressions of interest, the method of sale affects buyer strategy. Clear communication of this aspect can attract the right audience.

Agent Listing: Including detailed agent information lends credibility and provides a direct line for interested parties to seek more details, fostering a personal connection that can be crucial in decision-making.

2. Set an Appropriate Price Range

A price range acts as both a filter and an attractant. Here, it’s important to find a balance between attractiveness and realism, as well as a figure that’s in line with market trends. 

This ensures that the property’s price range is competitive yet fair, drawing in a targeted segment of the market that is not only interested but also capable of making the purchase.

3. Invest in High-Quality Images

High-quality, professional photographs are incredibly important to your online marketing efforts. Most of all, buyers want to be able to gain a clear picture of the property’s interior and exterior. Of course, the way the property is presented is also key. 

Let’s use this as an example: two apartments on the same block are being sold, and both have nearly identical layouts. 

The first listing has great images that showcase all of the best facets and includes a clear floor plan. The second listing features less flattering images and fails to include a floor plan. In most cases, the first apartment will draw more interest and crowds when inspection day rolls around.

Once again, this is where the assistance of real estate agents and property managers becomes invaluable. 

4. Craft a Compelling Property Description

Beyond the basic details, size and features, a well-constructed property description tells a story that allows buyers to envision themselves in the space. It should highlight unique selling points, the lifestyle the property offers, and any emotive elements like natural light, views, or exclusive amenities. This narrative can significantly influence engagement and interest.

A great example is descriptions that highlight a property’s proximity to public transport, schools, parks, or shopping districts. 

If you’re unsure how to prepare your home for success, our real estate agents sell homes in Mooloolaba, Palmwoods, Sippy Downs, Mountain Creek, and surrounding areas across the Sunshine Coast.

Property Styling

Sometimes referred to as home staging, property styling is a strategic marketing tool used by sellers to make their property more attractive to potential buyers. This approach often comes down to personal preference; however, in the right circumstances, property styling can help increase the final sale price. 

One of the key objectives of property styling is to showcase the unique features of a home that set it apart from others in the market. This may include everything from architectural elements to historical details, layout, or custom additions. Some examples include:

Lighting: Proper lighting can accentuate architectural details, enhance textures, and create an inviting atmosphere. Consider adding spotlights or accent lighting to draw attention to the unique features of the home.

Decluttering the Space: Removing personal items and clutter can help buyers envision themselves in the space, making the unique features of the property stand out. A minimalist approach allows the architecture and quality of the space to shine.

Strategic Furniture Placement: Use furniture to highlight key features, like a beautiful fireplace or an expansive bay window. Arrange seating to take advantage of views or unique aspects of the property.

Colour and Decor: Use colour schemes and decor to complement and enhance the architectural style of the home. For example, a Victorian property might benefit from rich colour palettes and classic decor, while a modern home might look best with sleek furnishings and a monochromatic colour scheme.

Private Sale or Auction?

This is an age-old question that really boils down to the personal preferences of each seller. Deciding between a private sale and an auction depends on several factors, including the property type, market conditions, and seller’s circumstances. Both methods have their advantages:

Private Sale: This approach offers more control over the sale process, including price negotiations and the timeline for selling. It can be less stressful than an auction, as it avoids the pressure of a public bidding war. Private sales also allow for discreet transactions, which can be preferable for high-profile or luxury properties.

Auction: Auctions can create a sense of urgency among buyers, which potentially leads to a higher sale price if there is significant interest in the property. This method can be particularly effective in a seller’s market where demand exceeds supply. Auctions also provide a clear timeline for the sale, which can be advantageous for sellers looking for a quick transaction.

About to Sell? Speak to Our Real Estate Agents on the Sunshine Coast Today

Selling a property doesn’t have to be a challenging and stressful process. With the right approach and the help of experienced real estate professionals, you can find enthusiastic buyers and a price that matches your goals.

At We Do Property, you can access leading real estate agents on the Sunshine Coast with years of hands-on experience. 

We operate with honesty and tailor our services and fees to your unique needs and circumstances. This means your property manager can provide as little or as much assistance as required. In addition, you also receive an upfront fee structure with no hidden fees or charges.