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What are the Benefits of Staging My Home When Selling?

  • Date Listed 10th Jul
  • Written by Tanja Le Roux
Beautiful living room

Want buyers to see the full potential of your property? It could be time to consider property staging. At its core, the staging process is all about presenting the best possible version of the property to buyers and investors. 

According to a recent survey, home staging can lead to a 7.5 to 12.5% increase in the value of a property. This is one of the reasons that this service is becoming more and more prevalent across Australia.

As a seller, there are countless factors that influence the final sale price. Today, we’re going to cover the various benefits of property staging, as well as explain what it is, how it works, and who you can turn to for assistance.

Understanding Property Staging

If you really want to prepare your property for success, it’s always worth reaching out for professional assistance, 

Property staging, also known as home staging, involves preparing a home for sale by improving its aesthetic appeal. The goal is to make the property attractive to the highest number of potential buyers, thereby selling it more swiftly and for a better price. Remember, there’s a big difference between buyers with a casual interest and those who really “fall in love” with your property. 

While reality shows like ‘Love It Or List’ and ‘The Block’ generally involve larger-scale renovations, this process is a much more quick and cost-effective way to give your home a makeover. Here, the time frame is smaller, and the turnaround is much quicker. This process often includes renting furniture, artwork, and accessories to create a welcoming and stylish environment that showcases the home’s best features. Of course, everything is handled by seasoned property stylists with a keen eye for current trends, layouts, and various design elements that allow you to stand out from the other listings.

Types of Property Staging

Full Property Staging: This involves furnishing and decorating the entire home. It’s typically used for vacant properties and includes everything from furniture to soft furnishings, artwork, and accessories.

Partial Property Staging: This is suitable for homes where the owners still reside. It involves enhancing the existing furniture with additional pieces and accessories to create a cohesive and appealing look.

The Benefits of Property Staging

Now that we’ve covered the basics, we can now get into the fun part. Let’s quickly cover the various benefits of professional property staging.

Faster Sales and Higher Prices

One of the most compelling reasons to stage your home is that it can help your property sell faster and at a higher price. Staged homes tend to sell more quickly and for more than non-staged homes. This is because staging makes a home more attractive to potential buyers, helping them envision themselves living there.

Improved Online Appeal

Living room beautiful interior

With Domain and other major platforms more popular than ever, the first impression buyers often get of a property is through online listings. High-quality photos of a staged home, therefore, stand out in search results, as well as attract more views and interest. This increased visibility can lead to more showings and offers, ultimately resulting in a quicker sale.

While empty rooms are appealing to some, many others like to envision how furniture might be arranged or set up, particularly in living rooms and bedrooms.

Highlighting Key Features

Staging helps highlight the best features of your home while downplaying any less desirable aspects. Professional stagers know how to arrange furniture and decor to draw attention to architectural details, spaciousness, and functionality. 

A well planned, executed, and strategic presentation can make a significant difference in how buyers ultimately perceive the value of your home.

Creating Emotional Connections

When buyers walk into a well-staged home, they can more easily imagine themselves living there. Staging creates a warm and inviting atmosphere that can evoke positive emotions and a sense of belonging. This emotional connection can be a powerful motivator for buyers, making them more likely to make an offer or become attached to the home. In an ideal situation, this will then boost the final sale price!

You’ll be amazed at how something as seemingly inconsequential as artwork or the layout of furniture can affect a buyer’s perception of your home.

Maximising Space and Functionality

A common challenge in selling homes is helping buyers understand how to utilise the space effectively. Staging defines each room’s purpose and showcases the home’s full potential. 

For instance, turning an unused corner into a cosy reading nook or a cluttered room into a functional office can significantly enhance the property’s appeal.

How Property Staging Usually Works

Initial Consultation

The staging process typically begins with an initial consultation. During this meeting, a professional stager assesses your home and provides recommendations on how to best showcase its strengths. This may include suggestions for decluttering, minor repairs, painting, and furniture arrangement.

Planning and Preparation

Based on the consultation, the stager will create a detailed plan. This plan outlines the furniture, decor, and accessories needed to transform your home. If necessary, they may also coordinate services such as cleaning, repairs, and painting to ensure your home is in top condition.


Once the plan is finalised, the staging team will bring in the necessary items and set up your home. This process can take anywhere from a few hours to several days, depending on the size and condition of the property. The goal is to create a cohesive and appealing look that highlights the best features of your home.

Photography and Showings

After staging is complete, high-quality photographs are taken for online listings. These photos are crucial in attracting potential buyers. Additionally, the staged home is now ready for either private or public inspections. When the inspection day arrives, the professional staging will help to ensure that your home makes a lasting impression on anyone who visits.

Who Can Help with Property Staging?

In Australia, there are many companies that offer professional property staging services. These companies typically have a team of experienced stylists who understand market trends and buyer preferences. 

At We Do Property, we offer an all-inclusive service that covers everything from property sales to property management. Our experienced stylists operate across the Sunshine Coast, offering expert advice, guidance, and more to help you get the highest possible price.

If you’re planning to sell a home, unit, or apartment on the Sunshine Coast, we also have dedicated real estate agents in Buddina, Mooloolaba and Palmwoods. Get in touch with us today!

The Impact of Market Trends on Property Staging

Australian interior design trends are in a constant state of flux. What was popular and appealing just five years ago may now be out of date. This is why it’s so valuable to get a professional opinion. A good property stylist will not only have a strong grasp of current design trends, but also know how to create layouts that maximise space and appeal to home buyers.

This expertise is particularly beneficial for homes that are space-deficient, such as one bedroom apartments and units. Here, a creative layout can illustrate that even with limited space, buyer’s can imagine how the space may be used. 

This process also has significant benefits for larger homes. Even rooms with larger dimensions may suffer from an inefficient layout. A little improvement and rearrangement, therefore, can dramatically transform the appeal of these spaces.

Wood flooring living room

Current Trends in Australian Home Staging

The real estate market in Australia is dynamic, and staging trends can vary based on current market conditions. For instance, during times of high demand, staging can help a property stand out among many listings. In slower markets, staging becomes even more critical as it can be the deciding factor for buyers who have more options to choose from. Here are just a few popular trends today:

Sustainability: Eco-friendly staging using sustainable materials and decor is becoming increasingly popular.

Minimalism: Clean, minimalist designs that focus on functionality and simplicity are in high demand.

Technology Integration: Smart home features and modern technology are attractive to buyers and can be highlighted through staging.

Interested in Home Staging? Partner with We Do Property Today

In an ultra-competitive estate market, professional home staging and styling can really set your property apart and put you in a strong position for an excellent outcome.

Welcome to We Do Property, where you’ll experience exceptional service from Property Sales to Property Management. Led by Tanja Le Roux, our team has established trusted networks coupled with local industry knowledge spanning the Sunshine Coast from Caloundra to Noosa and its surrounding areas.

Whether you’re seeking assistance in buying, selling, or managing a property, we’re dedicated to guiding you with expertise and care. With a focus on customer satisfaction and a deep understanding of the real estate market, we strive to exceed your expectations and deliver results that drive success.
Contact us now for an obligation-free consultation and discover how we can help you achieve property success.

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